Salesforce is one of the most popular & world’s No. 1 Customer Relationship Management(CRM) providers. It provides cloud computing Service As A Software(Saas) that specialize in CRM. It allows businesses to use cloud technologies to connect with their potential customers and partners & allow businesses to track the customer activities, connect with the new potential customers, manage the data in a single place, and many more services.
Salesforce is based on a multi-tenant architecture, which means it stores data in a single database scheme. All tenants shared the same database this makes it cost-effective and allows give full control over the shared server instance.
Benefits of Salesforce over traditional CRM
- It is a cloud-based system that can be accessed from anywhere by accessing the internet.
- Fast development, as we don’t need to think about building the infrastructure, tools, and data security.
- It is cost-efficient and time-efficient. Just buy the licenses and start working on it.
- It uses a Meta-Data-Driven approach, Everything in salesforce is meta-data which helps customization and scaling easily.
- Salesforce provides lots of powerful APIs which help in development and customization.
- It is affordable, especially if you consider its vast variety of capabilities. Even startups and small businesses can use it.
Cloud Services provided by Salesforce
Salesforce provides lots of cloud services, you can check the list of all the salesforce cloud services. I am pointing out some major services over here.
Sales Cloud:- Sales cloud is the most popular product of Salesforce. It allows companies to manage their processes at every phase like Sales, Marketing, and Customer support. It also helps to track the Lead status which helps sales reps.
Service Cloud:- It helps companies to provide services to their customers like case management, and case tracking. It is basically created for your support team to work on every case and track them raised by customers.
Experience Cloud:- Formally known as Community Cloud, It changes its name of this cloud to Experience cloud. It provides a social platform where your customers, partners, and employees can connect. It is more like a community where discussion and Q&A are available.
Commerce Cloud:- This cloud is the latest and full of features. It enables the organization to provide a better commerce experience to customers. Commerce Cloud provides a seamless experience to buyers and they can get services from anywhere.
Marketing cloud:- Marketing is very important for every business. Marketing cloud lets you run the campaign, run email, manage social media, content management, etc and provide tracking of these services.
IoT Cloud:- This cloud helps to manage the data which is coming from the IoT data. This data helps to study the business and get an in-depth understanding and analyze trends, business, and more.
Likewise, there are many more clouds available in it, which we can use and speed up the development process without thinking about all the different aspects of development.
Is it worth learning salesforce in 2023?
Before moving on to some conclusions, let’s talk about some statistics.
As of May 2016, Salesforce has had over 150,000 customers across the world. In the world of CRM, It dominates with a 19.7% market share. Its closest competitors SAP (12.1%), Oracle (9.1%), and Microsoft (6.2%) are far behind.
The Salesforce AppExchange features over 2,700 applications which have driven a total of over 3 million installations and more than 70% of Salesforce customers use applications that are listed on the AppExchange.
Today, many companies are developing their applications on the Salesforce platform or are migrating to it. This has increased the demand for Salesforce developers and administrators.
In Addition, Salesforce’s own estimates outpace that forecast. At its investor day presentation in December, management estimated the company would generate over $50 billion in annual revenue in fiscal 2026 — which would represent a CAGR of 19% between fiscal 2021 and 2026.
To summarize, we can say that Salesforce is the future of CRM and generate lots of opportunities for various IT professionals. So we can start from today and prepared ourselves for this great opportunity.
If you want to learn Salesforce, you need to start with the basics like the Basics of Salesforce, Architecture, Terminology and later you need to work on configuration and customization. In customization, you can learn how to create a custom object in salesforce and the options available with it.
Conclusion
In conclusion, we can say that Salesforce is the most popular CRM platform today. After reading this article, you have a clear vision of what is salesforce, the services provided by it, and many more things. If you want to learn, you can reach out to me. Follow me on Youtube, Instagram, and Twitter. So you don’t miss out on all future Articles and Video tutorials.
. . .
I am delighted that you read my article! If you have any questions or suggestions with respect to this article then please put them in the comments section of this article. I’d love to hear from you. ????
About the Author
Shubham Agarwal is a passionate and technical-driven professional with 5+ years of experience in multiple domains like Salesforce, and iOS Mobile Application Development. He also provides training in both domains, So if you looking for someone to provide you with a basic to advance understanding of any of the domains feel free to contact him
